By Invitation & Application Only
The Balancing Act has amplified the stories that matter for over two decades. If you have something worth sharing with millions of viewers — we want to hear from you.
25 Seasons · Lifetime Network · Millions of Viewers Weekly
Why The Balancing Act
For 25 seasons, The Balancing Act has been the morning destination where real conversations happen — about the products, ideas, and people shaping everyday life. Our audience doesn't just watch. They trust, they engage, and they act.
Being featured isn't a transaction. It's a signal. It says your story was vetted, your message matters, and you belong alongside the brands and voices that millions of women turn to every weekday morning on the Lifetime Network.
25+
Seasons on Air
1M+
Weekly Viewers
5,000+
Stories Told
How It Works
01
Tell us who you are, what you do, and why it matters. The more specific you are about what makes your story unique, the stronger your application.
02
Our editorial team evaluates every submission for relevance, authenticity, and alignment with our audience. We're looking for stories our viewers will genuinely connect with.
03
Selected features are produced at BrandStar Studios in Hollywood, Florida, and air on Lifetime Network weekday mornings, reaching viewers nationwide.
Who We Feature
Innovative products that solve real problems for real people — especially in health, wellness, beauty, home, and family.
Practitioners, researchers, and brands advancing how women take care of themselves and their families.
Nonprofits, foundations, and mission-driven companies with stories that inspire and educate our audience.
Authors, advocates, and industry experts with a credible perspective and a message that resonates with everyday life.
Apply to Be Featured
Complete the application below. Be specific, be honest, and tell us why your story belongs on The Balancing Act.
Reviewed in 10 Business Days
100% Confidential
No Obligation
